The business concerns in CSR

Published in Revista EKOS Business – Ecuador – October 2009 Special Edition In response to the need to evaluate business organizations not only in terms of economic performance, but also in how these were achieved, the strategy comes in Bolivia known as Corporate Social Responsibility (CSR).Under this scenario, CSR is seen as a model of sustainable development consists of social progress, stable levels of economy, optimal working conditions, environmental protection and prudent use of natural resources, as reflected in the degree of commitment and responsibility which organizations operate at the impact that their activities have on society. Although worldwide the concept of CSR has evolved, it is often interpreted err nea.Con the purpose of promoting and distributing its true meaning and practice in Bolivian society is born, in late 2004, the “Corporate Social Responsibility Boliviana Business “(COBORSE) foundation conceived as a multi-institutional network, thanks to the commitment of local and multinational companies, private foundations and business organizations operating in the last country.Security management COBORSE published a study on the perception of Bolivian entrepreneurs on CSR and the level of implementation in their businesses.The study showed that companies are evaluated in the basic stage of this process. This stage is characterized by worry and need a paradigm shift in the way of doing business with actions that are limited to one department and are not yet conceived as an integral part of an organization that has not understand the difference between responsible actions filantrop a.Actualmente and progress can be seen in the corporate response, resulting in a vision and commitment of companies and organizations to articulate and align CSR programs according to the Global Compact‘s ten principles . A clear example is the Sociedad Boliviana de Cemento SA (SOBOCE) company that assumes, for several years, a variety of programs to promote education of children and youth, tourism and production capabilities, support for sustainable micro-enterprises and others.Also thanks to the compromise developed by the Bolivian Institute of Foreign Trade (IBCE) and the Ministry of Labor, Employment and Social Welfare, there is the voluntary certification initiative called “Triple Seal” made up of three standards based on the Global Compact and Human Rights “Forced labor free,” “child labor free” and “Free of Discrimination”. The purpose is to differentiate the triple seal Bolivian products in domestic and foreign markets, such as “socially responsible production.”Many companies, like these, they discover the importance of their work in the environment and the impact they have on their audiences of interest include the need to strengthen their commitment to action social.Si well in Bolivia there is an important business concern to develop activities in the framework of social responsibility is essential to raise awareness to this view the government, its institutions and organizations civiles.S lo when public and private strategies have the same horizon and the shared purpose of moving towards sustainable development, country will no longer be conceived as the least fair of the Americas in the distribution of wealth.