Coupling ban lifted EMIRATE AG confirms: more leeway on sweepstakes Munich, 03 February 2010 the brand plus came with the campaign “Shopping, earn points, free Lotto play” in the legal review. Because clear limits were used until few days ago organisers of such actions. Reason: the German coupling prohibition of goods and competition against unfair competition. But now, the law was tilted by the European Court of Justice (ECJ). The EMIRATE AG, risk management specialist, sees great opportunities for broadcasters in the decision. Previously, that participation in a competition not by the acquisition of a product could be made dependent on. She had to be always independently from buying.
So it was for example not allowed to offer a sweepstakes, which only can be attended, when at the same time a paid magazine subscription is completed. This arrangement was often uncertainty and brought action on the edge of legality and in court. But now, the ECJ that the Prohibition of the coupling is not compatible with EU law. Ralph Clemens Martin, Board which specialized EMIRATE AG, commented on winning game protection: The cancellation of the law represents an important decision for the consumer and advertising industry. Coupling ban has so far limited the room for manoeuvre. Now created not only clarity, but entirely new potentials.” Winning game protection creates legal and financial security of EMIRATE it specializes, for companies to design games and secure them financially and legally.
Because crude actions can become a risky proposition. The risk management concept of EMIRATE in combination with legal advice enables business planning and budget security. Thus, organizer stir can perform exciting marketing activities without having to empty their budget pot here. Take only a fraction of the amount promised in the corresponding competition. So, for example, address data can be generated as well as customer loyalty and Acquiring new contribute. This results in effects such as increasing the level of awareness and images, as well as sales promotion. Short portrait EMIRATE AG: The 2004 founded EMIRATE AG based in Munich is an international risk management company. The portfolio includes the design and protection of sweepstakes, promotions, marketing and sport premium payment. While the EMIRATE AG carries the financial risk of these actions, as well as other measures such as discounts or money back guarantees. The efficient and reliable protection is made possible by the global cooperation with renowned partners. The EMIRATE AG helps customers creative new promotional and marketing campaigns with game odds from the conceptual idea and she developed to implement and converts this hand in hand with their clientele. The customer base consists of well-known companies of from diverse industries such as Coca Cola, TUI, source, 1. FC Koln, Hypo Vereinsbank and Ferrero. More information under: more information: EMIRATE AG Elisabethplatz 1 D-80796 Munich contact: Anika Luke Tabor Kanawade Tel.: + 49 (0) 89-255 41-31 fax: + 49 (0) 89-255 41-55 E-Mail: PR Agency: Sprengel & Partner GmbH nest road 3 D-56472 Nisterau contact: Ulrike Peter Tel.: + 49 (0) 26 61 91 26 0-0 fax: + 49 (0) 26 61-91 26 0-29 E-Mail: