Fruitlogistica, German market for fruit and vegetables – ICEX

An example of the marketing of fruit and vegetables in Germany. This demonstrates the increasing complexity of positioning in the international market to companies interested. Not only must meet the requirements of different protocols to the country to which their products are targeted but just a sales strategy and logistics, as does Spain in ICEX-Germany. As if to erase any doubts of the need for a new market and a change of “attitude” of the Uruguayan players. Draw your own conclusions.