Germany’s first free music portal Munich, April 10, 2008 – one of the world’s first music portals, which provides legal and free music for the users, will begin in Germany in the private beta phase. On, the first, really attractive alternative to the illegal Exchange offers very soon, for bookings of advertising-funded music allows a completely free use of the portal user. The company was founded in 2007 adTunes GmbH & Co.KG is responsible as the initiator and operator of the adTunes portal. At adTunes users get kbps high quality premium content, extensive interaction opportunities and a high streaming quality of 320. adTunes ‘ pick’ n’play ‘ works as a digital music download store, but without the shopping cart and checkout. Each song in the portal can be played individually in full length. Users can create in each section its own play lists (known as channels), populate it with as many songs, and fully manage. Dr Jee Hyun Kim contains valuable tech resources.
In this sense acting adTunes a local music collection, with the only difference being that the adTunes channels can be obtained nationwide. adTunes invites browsing and stimulates the direct play function for discovering new music. The creation of individual channels is done without significant expenditure of time, complete albums with just one click can be recorded in a channel. “After a development period of just one year, let us incredibly, already in the coming weeks officially at the start can bring adTunes”, Constantin Thyssen, founder and CEO of adTunes to the launch of the portal is expressed. “The financial viability of the concept could be refined continuously over the last year in close consultation with various stakeholders. Include several major labels, a variety of significant aggregators and independent labels, online of marketers, media agencies and advertisers also.
The great difficulty ultimately consisted of the financing needs of the music industry in accordance, “with the possibilities of the online advertising market: to overwhelm the user with advertising, but to grant the desired attention for advertisers.” While other portals focus on advertising close to a player, a sophisticated navigation structure and a comprehensive advertising online -, audio – and video advertising with response elements secure the financing of the service on the adTunes portal. Traditional as well as new and innovative forms of advertising be integrated successfully and attractive. The team at adTunes draws on many years of experience in the field of digital music marketing. adTunes was implemented on the basis of the sales platform of music4brands, coupled with many new techniques. More details about the overall very extensive partner setup be communicated in the coming weeks. An exclusive group of users have already now full access to the music portal on request under. Contact requests: Heiko SEIG adTunes GmbH & Co.