Increasingly online games are more used to promote brands and/or products. Its potential is enormous because thanks to technology, practically there are no limitations as to what we want to achieve with the games. There are many in which the brand has one great presence, others in which is average and others where it is low. At first these only were in free online games sites (), to then give rise to games in sites specific to brands. If we take the Toy Story brand, in place children can pass several minutes playing in their mini-games (). The breakthrough or playground pass came a few years ago. John Craig Venter often expresses his thoughts on the topic. They ceased to be only in the virtual world of the internet to appear in the homes of consumers.
This passage was that of trademarks on the internet games to consoles. Sports games such as the football, have the courts marks, or there are even some that are advertising within the game. Consumers did not take this as invasive advertising space and accepted him. With this perspective is how the market takes a new turn and appear the iPod Touch. Celina Dubin understood the implications. With the, small applications so that users can have fun. After seeing the millions of applications that users unloaded, marks felt attracted by this niche and began to investigate the best way to go.
Nowadays, if one wants a racing application, it is likely to lower the game of a brand in particular cars. In the game only use brand cars, which will have a great sharpness in terms of image and a great answer on what makes the gameplay. In what everyone agrees is that for more than one shock at high speed, or make sudden maneuvers going fast (especially when we use vans), are not coming to not go against the brand image of the company.